Service Hero and Es’al Emjarib: Keeping Everyone Honest
You guys know my feelings about making sure consumers get their money’s worth of services and products. I’ve always believed that sharing a more honest and open network of customer service experience is key to not only informing people about where to get the best products and services, but also to raise competitiveness among the businesses, entrepreneurs, and service providers themselves.
For a while, bloggers were (still are?) one of the most sought after sources of opinion on products and service in Kuwait. And you can bet that this arrangement has its problems. While bloggers definitely should act as voices that people can trust to give them information about local business, some bloggers can unfortunately compromise their real opinions for a number of reasons (some of which are actually very understandable) and, unfortunately, its the actual consumer who ultimately gets screwed on the deal.
This is why I’m so happy to share with all of you these customer service surveying outlets that put the consumers themselves in charge of informing everyone about what and where people in Kuwait should spend their hard-earned money on. Because as much as I love the blogosphere and want to see it grow as both a forum for public opinion and a source of information, I truly believe that the best place to go when looking towards bettering businesses and services are the public, unidentified masses. The hoy-paloy; the every man (OR WOMAN!); the average consumer who has nothing to gain but the service itself.
And these magical outlets of customer service bliss (too much?) are Service Hero and Es’al Emjarib (‘Ask a Consumer’ in Arabic).
Service Hero is an online-based surveyor of customer service and experience. Its goal is to, basically, take the information which the people who participate in these quick online surveys provide about the businesses in question back to the service providers themsleves and let them know where and how they should improve in order to make the consumer happier. Its a service which is set up to provide the average person with the power to not only reach out to your favorite business but also directly influence the growth of their own experience on a consumer level.
Es’al Emjarib is a Kuwaiti iPhone app which has been getting a lot of buzz lately and for good reason. Its really the first app of its kind that does what it does so freaking well. It virtually brings together every single service provider that Kuwait has to offer (banks/shops/restaurants/gyms/telecom companies/whatever) and allows you to rate them and provide your own commentary on the service which will then be publicly shared on the app for everyone else to see and learn from. I’ve tried this app out myself and, honestly, the design is super fresh, the interface is easy to navigate, and the feedback is so very helpful.
So be sure to check out both Service Hero and Es’al Emjarib if you’re looking to either get some helpful info on a particular service or if you’d like to share your honest experience with everyone in Kuwait and help praise the businesses who deserve it and criticize the ones who don’t.
All my love!
[Update: Turns out that Service Hero is providing their helpful survey service from October till the end of December. So be sure to give them any feedback you may have before time runs out!]



