This is a post that has probably been in the making since the earliest stages of this blog’s creation. Its been a question that I’ve asked myself from the very start and that I don’t think I’ve been able to pin down an exact answer to up until ten minutes ago. Because now I think I’ve got an answer.
See, the question was this: What kind of blog is ‘OwlOlive’? I mean, there are fashion blogs, technology blogs, food blogs, news blogs, personal blogs, commercial blogs, “lifestyle” blogs (someone please define this term for me. It seems way too vague for me to wrap my head around.), and a trillion other kinds of blogs in the world. Everyone is trying to find a specific niche to define themselves within. And that’s fair. In fact, that’s totally smart.
When you define what is, more or less, your prime objective behind your own blog, you are informing your readers of what they should most expect from you. And bloggers owe that to their readers. For every reader that gives this humble blog the time of day and invests their own energy in me and my words, I owe that explanation. When I read a blog I expect to feel at least mildly rewarded for spending my time there or otherwise that blogs loses me as a reader. In that same way, you deserve to know what OwlOlive.com’s pay-off is for you.
And I’m sorry I haven’t given you guys that explanation yet. I think that saying this is a blog about “everything that matters to me” is, at best, a vague, slightly misleading premise and, at worst, a self-involved and arrogant ascription. I don’t like either of those ideas. And, to be entirely frank, its not really what I’m trying to do anyway.
I mean, sure, the issues and the topics that I talk about do matter to me VERY VERY MUCH and, in most cases, are derived out of personal experiences and personal ideas. In fact, I’ve made a few posts on this blog that revolve entirely around a certain experience I have actually had in my own life (although those aren’t the norm). I’m not being at all disingenuous when I say I post about “everything that matters to me” because that is entirely true.
But I’ll be the first to admit that “everything that matters to me” is probably the same “everything” that matters to almost all people on this earth. We all care about issues of family, traditions, social life, gender dynamics, political rights, culture, innovation, and the “everything” that indeed does matter to me (and
maybe most probably you as well). I’m not talking about anything special or even obscure here. OwlOlive.com talks about the same, obvious, everyday schmaltz that we all talk about all the freaking time.
That’s actually the reason I’m so consistently surprised by the fact that so many people are interacting with this blog and are reading and commenting and investing valuable time in it. But now, after all this time, I think I’ve finally figured out what it is I’ve always been trying to do with this blog and what I think may have caught your attention (for which I am forever grateful and humbled):
The main objective behind this blog is, really, to make people’s minds move.
Beyond sharing experiences, lending support, highlighting important people, and talking about important issues, I want our minds to consider the same things in a new way, which is not something that our minds have ever naturally chosen to do. Our minds are set up to mostly just sit around and listen to stuff. That’s really the basic function of our mind. But I’ve always thought it was really important to somehow get past this initial stage and make our minds move in a way they may have never moved before. Make them move around the same issues and ideas and the same overall mental landscapes they’ve always lived in, but this time maybe through a different route.
Now, I could’ve either done this in one of two ways: I could’ve presented something entirely bizarre, mysterious, and completely new to you; OR I could’ve just pushed the same, age-old material around in a different (or different-ish) way by simply reconfiguring the representation of this material in word to word sentences. In most cases, I find myself going for the second option.
That’s the pay-off I’m offering you. In exchange for the time you guys graciously give me when you read my posts, write me emails, and make lengthy comments which I so deeply appreciate, my hope is to inspire you guys to do what I think is the most exciting thing a human can possibly do with their head: Move. I want you to embrace the fluidity of your own mind even when it comes to things you may already know or recognize. Essentially and beyond anything else, that is my biggest hope and aspiration for OwlOlive.com.
So if I have to decide on a single niche on which to sell the basic idea behind this blog (like those of you who sell your blogs as tech, or food, or fashion, or lifestyle blogs), it would be something along the lines of a “moving” blog (UGH. How hippy-dippy presumptuous does this sound? Will re-edit once I find a better word). A blog that, despite the slogan, aims to move you so much more than it does me (or whatever matters to me anyway).
All my love!